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1. crypto wallets are no longer a niche market. Three years ago, there were 31 million crypto wallet users; today, there are close to 80 million. While web3 has a long way to go to realize its full potential, products like MetaMask are far from esoteric. It alone has 21 million users.
2. MetaMask is a big business. in 2021, the company's revenues exceeded $200 million. This is thanks to its "Swap" feature, which allows users to exchange their cryptocurrencies without leaving the product.
3. Consumers have different expectations. Clients like MetaMask are built with developers in mind. This makes sense given the origins of cryptocurrencies, but as less technical consumers start to dabble in web3, there is a growing design premium.
4. building defenses is tricky. Because crypto wallets pull data from the blockchain, there is no user lock-in. Within minutes, users can switch from one wallet provider to another without losing data. This means providers must find other ways to build defenses. Winning over developers is one of them.
5. Competition is heating up. Right now, MetaMask is king. However, there are many competitors vying for the throne. coinbase offers a wallet that Block (fka Square) will likely follow. insurgents such as Rainbow, Phantom and Argent are not to be underestimated.
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